What Dictates How Books Are Displayed at Bookstores?

Question by M: What dictates how books are displayed at bookstores?
I’m told large chain bookstores like “Borders” and “Barnes and Nobles” are given “programs” that dictate what books are displayed face-out, which are not, and the structure of various displays… Who or what decides which books get the preferential treatment of being displayed face-out rather than spine-out? Exposure makes a big difference in people’s decisions to buy — do some publishers pay for better exposure, or on what are the programs/decisions to display certain books face-out based?

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